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TRANEE - Introduction TRANEE is a workbook, guide and toolkit for small businesses in the transport industry – logistics, distribution, shipping – or more generally, businesses supporting the shipment of goods. How to use the TRANEE materials (diagnostic tools, questionaires etc). 
Getting Started Short foreword about innovation in the transport sector. Self diagnostic tool and guiding questions to assess the key elements of your business strategy.
Technology and Transport The new approaches of ICT in the transport industry. The benefits of information management, e-business and Intellegent transport systems.
Market Development and Partnerships This chapter helps you to learn: positioning your business, partner searching, finding new markets, collaborating with other SMEs and developing an efficient marketing structure.
Organisational Development This module illustrates the changes needed for your business to make full use of ICT and to compete within the wider challenges of the 21st century economy. How to improve your business culture, employee skills through knowledge management.
Special topic: Financing Innovation The intense competition of the global economy means that continual improvements need to be made just to maintain your competitive position. How to persuade financing institutions about your business success in the future (e.g. writing a business plan).
Special topic: CRM systems A Customer Relationship Management systems could be a solution for you to improve your business efficiency and customer satisfaction.
Competing the Global Economy Globalisation is everywhere these days, there are as many opportunities as there are threats. How to survive the fierce competition in the enlarged European Union.
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